The idea behind Visor Frames

It wasn't about the money or the business. It was watching the memory of his father's farewell peel, fade and tear. 

That's how Sam DiNello came up with Visor Frames. 

"I used my garage door opener to hold my father's memorial card on my car's sun visor," he said. 

Sam's father, Franco, died in 2007. 

"Within a year, his face was completely faded from the card, and the corners were ripping and splitting. I eventually had to throw it away," he said. "When my mom Sharon died a little while later, I didn't want the same thing to happen." 

Not only that, but it was quite common, he said, to get into another person's vehicle and see a photo or memorial card attached to his or her sun visor with a garage door opener, rubber band or chip clip. In some cases, the photo or memorial card would even be tucked into the dashboard, covering a portion of the odometer. 

Sam, 32, was discouraged from keeping his mother's memorial card in his car after what happened to his father's, so he figured why not create something to protect it, secure it to his visor and keep it out the way? The result was a sleek, fashionable frame that will forever change how people display photos and memorial cards of family and friends in their vehicles. 

Visor Frames are thin, durable frames that will clip to any visor without damaging it. The patented "rotating clip" allows the frame to be positioned both vertically and horizontally. They are made from stylish aluminum and are offered in four different colors: brushed silver, classic black, titanium white and hot pink. 

Sam's mission with Visor Frames is to help people of all ages celebrate the joy of their family, friends and pets while on the go. He now has a way to display both of his parents' pictures in a place where they'll always be smiling down on him.